Project Brief

Overview - Introduce the project

Objectives - What are you trying to achieve? How does this support the business plan? What commerical impact will the project deliver?

Teams involved - Are there any teams that marketing/digital should coordinate with to deliver the project?

Outputs - What do you need created to deliver the campaign?

Specification - Are there any special specification requirements?

Selection rules - Which customers will recieve the campaign?

If you would like more than one variation created, please include who should recieve each variant;

• e.g customer with an Allstar Card,
• Who have been a customer for 1 year
• And are in the SME un-managed segment

Are AS+ Customers Excluded?

Are CCS & Third Party Customers Excluded?

Customer Data - List the information that will be provided about each customer...

For example:

• Email address
• Account number
• Contact first name

Do you require a control group to be kept for accurate reporting?

Reporting - How will we decide whether the campaign was a success?

What behaviour are we trying to change e.g. increase in spend after the campaign

Who will be providing the data?

Is the data GDPR Compliant?

Key Messages - What key messages should be communicated?

Imagery - Would you like to include any imagery? If so please upload here

Links - Where would you like to send customers that click?

Mandatories - Is there wording that must be included for compliance reasons

Learnings from previous activities

Stakeholders - Please list the people who you will ask to sign off this campaign?

Please list the people who you will ask to sign off this campaign?

Does this campaign need to be signed off by compliance?

Budget - Which project is this activity assigned to?

Meeting - Who should be invited if the brief needs to be discussed in more detail?